Principal Planner - GIS

City of Hollywood

Hollywood, Florida

Cross Reporting to the Chief Building Official and Manager of Planning, the Principal Planner specializes in Geographic Information Systems (GIS), leading a team of professionals and supporting the Department of Development Services. The incumbent will focus on ensuring the effective utilization of planning and development data, records management, geospatial analysis, and statistical methods in guiding land use decisions and long-term development strategies.  The employee also supervises and coordinates the activities of subordinate planners and other technical employees engaged


  • Collects, compiles, tabulate and analyze data and factual materials fundamental to a comprehensive planning program.
  • Supervises and mentors a team of professionals in utilizing GIS and statistical methods to analyze demographic trends and forecast population growth, informing long-term growth policies.
  • Oversees the management of databases and complex data sets essential for GIS analysis, development and growth management initiatives.
  • Prepares and reports development activity to internal and external stakeholders, utilizing GIS and data visualization to illustrate trends and support strategic decision-making.
  • Consults with stakeholders including internal departments, developers, consultants, and governmental agencies to integrate GIS-based insights into planning, building and develop processes.
  • Delivers written and oral reports to City Commission, Boards, and the public, utilizing GIS visualizations to enhance presentations.
  • Provides support to junior staff in utilizing GIS tools and methodologies for growth management initiatives.
  • Identifies opportunities for process improvements, technological interventions, and policy changes, utilizing GIS data to drive efficiency within the department.
  • Responds to inquiries from the public, to provide accurate and informative responses.
  • Develops and implements strategies for managing growth and development, utilizing GIS-based predictive modeling and analysis.
  • Consults with stakeholders such as: Internal city departments, developers, planning consultants, property owners, legal counsel, the public, the State, and other agencies in these reviews. Administers and coordinates the activities of subordinate personnel engaged in current and long-range planning.  
  • Represents and defends the planning opinions and interests on Quasi-Judicial items and other tribunals.
  • Coordinates and conducts public engagement initiatives to actively involve community members in the planning process for planning projects. 
  • Organizes and facilitates public meetings, workshops, and outreach events to gather input, share information, and address community concerns regarding planning initiatives.
  • Develops and implements strategies for managing growth and development within the city.
  • Responds to email, telephone, or in-person inquiries; greets the public, development industry, and city officials; handles citizen complaints; disseminates information on planning, zoning, and development regulations; provides information on departmental services and functions.
  • Attends City Commission, Planning and Development Board, and Historic Preservation Board meetings and makes presentations on specific projects and studies.  This work includes the preparation of memorandums, resolutions, ordinances and related back-up materials.
  • Represents the City at various regional and county land use and transportation planning technical committees.
  • Assists the Planning Manager in planning, organizing, assigning, directing, and reviewing the activities of professional, technical, and clerical in the Planning and Urban Design Division.
  • Assists with the preparation and implementation of the division's budget and makes procedural and operational recommendations to the Planning Manager.
  • Represents the City at various regional and county land use and transportation planning technical committees.
  • Interacts and works with county, regional, state, special districts, chamber of commerce, civic associations, and other private organizations.
  • Participates in and recommends hiring, discipline, and promotions. Ensures high productivity and high morale through team building and modern management techniques.
  • Must effectively and positively represent the City in delivering and performing work with colleagues and clients, irrespective of gender, race, religion, age, disability, political affiliation or belief, or sexual orientation.
  • Must establish and maintain effective and professional relationships with work colleagues, supervisors and managers.
  • Performs related work as required.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily.  The requirements listed below are representative of the knowledge, skill and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor's Degree from an accredited college or university in Geographic Information Systems, Computer Science, Urban Planning, Public Administration, Geography, Architecture, Landscape Architecture, Urban Design, or closely related field
  • Six (6) years of comprehensive planning experience, managing geospatial databases and information systems.


  • Master's Degree
  • Eight (8) years of planning and/or geographic information systems experience.
  • AICP certification
  • Certified GIS Professional through the GIS Certification Institute
  • Additional education and experience or an equivalent combination of training and experience may be substituted for the above requirements.
  • AICP certification preferred
  • Valid Driver’s License: With proof of automobile insurance 
  • Background Check: Must have an acceptable background record
  • Driving Abstract: Must have an acceptable driving record


  • Considerable knowledge of the principles and practices of comprehensive, urban, and environmental planning and zoning. 
  • Considerable knowledge of the laws, ordinances, and codes relating to land use plans and development regulations. 
  • Knowledge of “Green” building concepts and techniques.
  • Knowledge of economics, public finance and sociology as it applies to urban planning.
  • Ability to work with city, county, state, and federal agencies in implementing plans relating to planning, streetscapes, landscaping, and urban design.
  • Ability to supervise, oversee and evaluate the work of subordinate personnel.
  • Ability to prepare, evaluate and present oral and written reports based on research and special studies.
  • Ability to express ideas clearly and concisely, graphically, orally and in writing. 
  • Ability to read and understand plats, maps, architectural drawings, and similar relevant documents.
  • Knowledge of software packages such as Microsoft Office, Adobe Suites, GIS, and the techniques of preparing maps and charts.
  • Ability to establish and maintain effective and professional working relationships with colleagues, supervisors, managers, administration, and the general public.

The physical abilities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  While performing the duties of this job, the employee is regularly required to walk, sit, write, hear, speak, and be required to exert up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. May require fingering: picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.  Specific vision abilities required by this job include close and distance vision, peripheral, and depth perception.   Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is performed primarily in an office environment that requires the employee to be sensitive to change and responsive to changing goals, priorities, and needs.



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Category GIS Technician