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GIS Programs Coordinator 121090

University of West Florida

Pensacola,  Florida
GIS Coordinator

The GIS Programs Coordinator is a dynamic position responsible for two primary functions including:

1). developing and implementing marketing strategies for student recruitment and retention and

2). conducting academic advisement and student progress updates for several cost/recovery GIS programs and courses offered by the UWF GeoData Center in conjunction with the Department of Continuing Education, Earth and Environmental Science department and Hal Marcus College of Science and Engineering. Responsible to a Director or an appropriate Administrator.

Minimum Qualifications
Master’s degree in an appropriate area of specialization; or a bachelor’s degree in an appropriate area of specialization and two years of appropriate experience.

Preferred Qualifications

  • Experience in marketing and recruitment, communication with prospective students, and up-to-date knowledge of innovative technology and systems to help in marketing/recruitment.
  • Strong public relations skills.
  • Customer service-oriented, possessing excellent communication skills with the ability to work with people from diverse backgrounds.
  • Familiarity and experience with State University System of Florida academic advising or ability to quickly attain knowledge.
  • Familiarity and experience with Student Support System or ability to quickly attain knowledge.
  • Demonstrated computer proficiency using Microsoft Office (Word, Excel, Access) or other equivalent software, the internet, email messaging, and web-based software applications.
  • Experience developing contacts in the GIS industry and local community.
  • Working knowledge, or ability to quickly attain knowledge of academic GIS programs and industry.

Essential Functions

  • Build and manage the GDC brand. Develop and execute research-driven marketing strategies for effective recruitment and retention efforts. Maintain and update GDC contacts database and targeted contact lists. Communicate through a multimedia marketing strategy (print and digital advertising, email, sponsorships, press releases, website, social media, photography/videography, webinars, speaking engagements, exhibiting at conferences), to include design, strategy, and distribution of material communications; effectively manage projects in order to meet deadlines in a timely manner; evaluate the success of promotions; prepare communication reports to department and college as necessary.
  • With direct supervision – The successful candidate will use a learning-centered approach to advising that enhances students’ decision- making skills and contributes to the development of students’ intellectual and personal growth; will be knowledgeable of and provide students with the resources, support, and opportunities available to make informed decisions, enhance their educational experience, and promote student success; will provide students with accurate information about degree requirements and institutional and departmental policies and procedures; will encourage students to participate in learning opportunities outside of the classroom setting; will develop and regularly update realistic educational plans that meet the needs, goals, and interests of individual students; will accurately and efficiently document interactions with students and students’ progress toward meeting educational, personal, and professional goals using adopted software programs; will use multiple forms of media to communicate with students (e.g., email, telephone, fax, video calls); will demonstrate efficient and effective use of technology; will demonstrate excellent written and oral communication skills; and will maintain confidentiality and comply with FERPA guidelines. Develop structured feedback for students by using university/college technology platforms (i.e. banner, campus, degree works, tableau, etc.).
  • Communicate and Collaborate with appropriate individuals and offices across the university; cultivate relationships among community stakeholders to advance the mission of the GDC; represent the GDC externally through involvement with community organizations, GIS user groups, Chambers of Commerce, and other networking opportunities.
  • Administer a marketing budget and tactically allocate marketing resources; responsible for program reporting tasks and specific business processes; assist with research, development and implementation of advisement initiatives and/or approaches in line with best practices.
  • Responsible for advising related training and business process updates; and/or supervision for student assistants or others. Seek development through on-campus workshops/training and/or professional organizations and other related duties that support the mission of the college and institution.


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